Tjoef Tjom · Jou quit-buddy
Your buddy to ditch the tjoef.
Free tools, honest numbers and a 30-day buddy program that help South Africans quit smoking and vaping, without the guilt trip. Jou tjom om die tjoef te los.
Built in Cape Town · Free to use · Not medical advice, just a tjom
Day 47
Sipho is counting. You're next.
Saved
R2 820
Not smoked
470
How the tjom works
Three steps. No preaching.
Pick your quit day
Today works. So does Friday. Set the date, tell one person, and let the streak counter start ticking.
Use the toolkit when cravings hit
Cravings peak around day 3 and pass in minutes. The 4 Ds (Delay, Deep breathe, Drink water, Do something else) get you through. We'll send them when you need them.
Count the days, bank the savings
Watch your streak grow, your lungs thank you and your money stack up. Share the card when you hit a milestone. Your tjom is allowed to brag.
The tjoef tax
What is the tjoef actually costing you?
No judgement, just the numbers. Pick your habit and slide to your honest usage and spend.
Per month
R 900
Per year
R 10 800
That's roughly a gaming console every year, every year.
Over 5 years
R 54 000
About 3 650 tjoefs a year, plus the Monday-morning cough.
Tjoef Vry 30
The 30-day buddy program
The first 30 days are where quits are won or lost. Tjoef Vry 30 walks it with you: one honest message a day, built for South African smokers and vapers.
- A daily push on WhatsApp or email: the right words on the hard days
- Cravings toolkit: the 4 Ds, trigger mapping and a relapse-recovery plan
- A simple money tracker that turns quit days into a savings goal
- Buddy tone, zero shame. Slip up, reset the counter, carry on
Founding price R199 once-off · waitlist gets first access
Straight answers
Questions tjom-pas ask
Is Tjoef Tjom medical advice?
No. Tjoef Tjom is behavioural support and honest information from a tjom who's been there. It doesn't replace your doctor or pharmacist. If you're pregnant, on medication or managing a health condition, check with a professional first, and know that nicotine replacement (gum, patches, lozenges) genuinely improves your odds. Ask your pharmacist.
Do I have to pay anything?
The calculators, streak counter and guides are free, always. The optional Tjoef Vry 30 program is paid, and it funds the free stuff.
Why the funny name?
A 'tjoef' is a drag on a smoke or vape, and a 'tjom' is your buddy. Tjoef Tjom means the buddy that helps you ditch the tjoef. We're the mate who tells you the truth, not the clinic pamphlet that lectures you.
I've quit and failed a dozen times. Why would this be different?
Because most quits fail alone, on day 3, with nobody to message. A streak you can see, savings you can count and a daily nudge change the maths. Slip-ups aren't failure, they're data. Reset, learn, go again.
Honest info
From the blog
What one tjoef a day actually costs you (2026 South African prices)
Ten tjoefs a day at R60 a pack is about R1,100 a month, R13,000+ a year. Here's the honest maths, and what else that money quietly buys.
09 Sept 2026 · 4 min
Day 1 to Day 30: what actually happens when you quit the tjoef
Cravings peak around day 3, sleep gets weird around week 1, and by day 30 your bank balance and your lungs both look different. Here's the honest timeline.
09 Sept 2026 · 6 min
Ready to count Day 1?
Set your quit date, start the streak, and let your tjom handle the motivation.
Start my streak →